Introduction In modern rapidly changing corporate environment, maintaining an edge of the rivals is essential. Market research has traditionally been a core strategy for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are reshaping how businesses collect, process,

Introduction In today’s fast-paced corporate environment, staying ahead of the competition is essential. Competitive analysis has always been a key strategy for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are reshaping how companies collect, analyze, and act up

Introduction Social media marketing is evolving dramatically in recent years, shaped by changes in technology, consumer actions, and corporate demands. A major transformation in the advertising sphere is the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the focus of businesses and